A gift card is prepaid stored-value money card usually issued by a retailer or supermarket to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are known as gift certificates, gift vouchers or gift tokens.We always see supermarkets are selling plastic gift cards with card hanger carriers.
Vendor gift cards is easy to carry, waterproof, good printing effect, cheap cost. They are very popular to be used as gifts.
Attract new customers: Supermarkets can issue gift cards to attract new customers to experience consumption. Especially for potential customers who have not yet established loyalty, gift cards can promote their initial consumption and experience the goods and services of the supermarket. This helps supermarkets gain new customers and establish long-term relationships.
Build customer loyalty: Gift cards can be combined with membership cards or point collection cards to encourage customers to shop repeatedly in stores to purchase daily necessities or food. This can develop customer consumption habits, build brand loyalty, and bring stable income to supermarkets.
Marketing tool: Gift cards themselves can be used as a marketing tool to drive traffic through distribution or sales at outlets; they can also be combined with other promotional activities to increase the attractiveness of the activities. This helps supermarkets promote their brands and products.
Potential demand coversion: Some customers will purchase and store value in gift cards for future use. This stored value amount can be converted into actual sales revenue for the supermarket within a certain period of time. This is also a way to obtain working capital.
Data statistics: The usage and stored value of gift cards can provide supermarkets with data on customer consumption potential and preferences. This information helps supermarkets launch personalized marketing for different customer groups and can bring higher sales revenue to supermarkets.
Social responsibility: At some point, supermarkets may issue special purpose gift cards, such as charity cards, for public welfare and charity. This can increase public goodwill towards the supermarket brand and reflect the corporate social responsibility.
If you want to promote your busines and improve customer loyalty, gift cards indeed is a good solution. HYDCard is a professional plastic gift cards and paper card carrier solution provider.
